ATHENS, November 18 – The new Secretary-General of the World Tourism Organization (UN Tourism), Shaikha Al Nowais, held a working meeting with Greek Minister of Tourism Olga Kefalogianni in Athens today, November 18, as part of her first official visit since her recent election.
Strengthening Bilateral Tourism Cooperation
During the meeting, discussions focused on enhancing tourism cooperation between Greece and the United Arab Emirates, with an emphasis on expanding bilateral relations and promoting joint initiatives that bolster the role of both countries in shaping tourism policies. Furthermore, the framework for cooperation between Greece-as a strong European partner and a pioneering country in adopting and implementing sustainable development policies-and the World Tourism Organization was deliberated.
Both parties underscored the necessity for a fresh vision in tourism, where sustainability principles are horizontally and practically applied, fostering the growth of local communities and economies based on their authentic characteristics. The importance of a modern governance model that promotes collaboration among central government, local authorities, and private entities was also highlighted.
Additionally, the need for upgrading tourism education and training, as well as modernizing tourism infrastructure and businesses, was addressed, aiming for a systematic reduction of the environmental footprint.
Finally, it was agreed to jointly develop a program of visits to Greek destinations to identify best practices that enhance competitiveness and sustainable tourism development.
Acropolis Visit and Cultural Heritage Promotion
Following the meeting, the Minister of Tourism and the UN Tourism Secretary-General embarked on a special guided tour of the Acropolis, led by archaeologist Stelios Ieremias. As emphasized during their earlier discussion, the promotion and showcasing of cultural capital are integral to a modern national tourism policy.
3rd International Conference “Reimagine Tourism Greece”
The Minister of Tourism and the UN Tourism Secretary-General participated in the 3rd International Conference “Reimagine Tourism Greece,” organized by the newspaper “Kathimerini.” They engaged in a joint discussion centered on contemporary challenges and priorities in tourism, moderated by journalist Lefteris Bintelas.
In her address, the Minister referenced the upward trajectory of Greek tourism for 2025, following two consecutive record-breaking years. She presented the core priorities of national policy, aiming to establish Greece as a global model for sustainable tourism development. Subsequently, she detailed measures to address increased pressures on popular destinations, emphasizing that sustainable management and improved organization of tourist flows are critical prerequisites for safeguarding natural and cultural capital and ensuring the resilience of destinations.
Regarding interventions for short-term property rentals, the Minister noted that these aim to protect residents and ensure the smooth operation of destinations. She also underscored that sustainability lies at the heart of national tourism policy, with a focus on protecting the natural environment and cultural monuments, as well as supporting local communities through investments in infrastructure, energy sufficiency, and water resources.
Special mention was also made of enhancing the travel experience through the promotion of specialized forms of tourism, such as agritourism, wine tourism, marine tourism, and mountain tourism. The Minister stressed that cooperation among government, local authorities, stakeholders, and businesses is a decisive factor in strengthening local economies and preserving local identity as a fundamental element of the tourism experience.
Finally, she highlighted the role of Destination Management & Marketing Organizations (DMMOs) as a crucial tool for managing and promoting destinations at the local level.
In closing, the Minister emphasized the importance of quality investments and modern spatial planning, with respect for areas of high environmental value. As she noted, the country’s strategic objective is clear: for Greece to emerge as a destination that combines sustainability, quality services, economic growth, environmental protection, and the preservation of cultural and local identity.
The UN Tourism Secretary-General, focusing on the challenges of global tourism, addressed overtourism, stating that it is a “good omen” as it indicates demand for the tourism product. However, she stressed the need for proper management to avoid negatively impacting travelers’ experiences. “We must ensure that local communities do not feel pressured due to excessive demand,” she remarked.
Regarding Greece’s progress in tourism, she attributed it to the country’s investment in people, improved infrastructure, protection of its natural environment, gastronomy, and culture, while also prioritizing sustainability. She emphasized, however, that above all, the success of tourism is the result of collaboration among many stakeholders.
Source: https://atlantea.news/episimi_episkepsi_tis_neas_gg_tou_pot_stin_athina/
