Corfu, February 14, 2026 – The Ionian Islands Region successfully concluded its participation in the BIT 2026 International Tourism Exhibition in Milan, held from February 10 to 12, 2026, at the RHO FIERAMILANO exhibition center. The region’s autonomous, modern, and aesthetically pleasing stand was the only Greek presence at this year’s event, serving as the sole representative for Greek tourism and attracting exceptionally high visitation throughout the exhibition.
Ionian Islands: The Sole Greek Representative at BIT 2026
BIT, a globally recognized exhibition, featured exhibitors from dozens of countries this year, drawing thousands of visitors and industry professionals. The Ionian Islands Region’s unique position as the only Greek participant underscored its commitment to promoting the country’s tourism offerings on an international stage.
Key Contacts and Strategic Promotion
The Region’s stand served as a central hub for interactions with important entities supporting the national tourism effort. Notable visitors included:
- Ms. Betty Larda, Counselor A’ for Economic & Commercial Affairs at the Office of Economic & Commercial Affairs, Milan, of the Greek Embassy in Rome.
- Ms. Kyriaki Boulasidou, Director of the GNTO Office in Italy.
- Ms. Euterpi (Betty) Makri, Director of the Hellenic-Italian Chamber.
These representatives were briefed on the promotional strategy for the Ionian Islands, which emphasized authentic experiences and sustainable development.
New Collaborations and Media Interest
During the exhibition, numerous contacts were made with tour operators, travel agents, and international media. Of particular significance was the presence of journalists from Italy’s national radio and television network, RAI, who expressed keen interest in the Ionian Islands. They are expected to propose a collaboration for further promotion of the Region.
These interactions significantly enhanced the image of the “Ionian Islands” as a destination, laying the groundwork for new partnerships with major Italian tour operators in anticipation of the upcoming tourist season. Tourism professionals from the Ionian Islands also actively participated in the promotional efforts.
The stand’s setup and coordination were overseen by George Papavlasopoulos, Head of Tourism for the Regional Unit of Corfu.
The Growing Appeal of the Ionian Islands
The successful participation in BIT 2026 highlights the growing international appeal of the Ionian Islands. By focusing on unique experiences and sustainable practices, the region aims to attract a diverse range of visitors and solidify its position as a premier European destination. The interest shown by Italian tour operators and media, particularly RAI, indicates a strong potential for increased tourism from Italy, a key market for Greece.
The Ionian Islands Region’s proactive approach to international promotion, coupled with the collaborative efforts of local tourism professionals, is expected to yield positive results for the upcoming tourist season. This strategic engagement at major international exhibitions like BIT is crucial for showcasing the diverse beauty and rich cultural heritage of the Ionian Islands to a global audience.
The Region’s commitment to sustainable tourism development also aligns with contemporary travel trends, where visitors increasingly seek authentic and environmentally responsible experiences. This focus not only benefits the local economy but also helps preserve the natural and cultural treasures of the Ionian Islands for future generations.
The positive reception at BIT 2026 serves as a strong indicator of a promising future for tourism in the Ionian Islands, with new partnerships and increased media visibility set to boost visitor numbers and economic growth in the region.
Source: https://www.kerkyrasimera.gr/ekprosopos-toy-ellinikoy-toyrismoy-i-perifereia-ionion-nison-sti-fetini-diethni-ekthesi-toyrismoy-sto-milano-vit/
