Athens, Greece – December 4, 2025 – The international hospitality chain Aluma Hotels & Resorts has officially made its debut in Greece, introducing three new properties to the vibrant Athenian landscape. Among these, the Anise Hotel Athens is set to officially join the Tapestry Collection by Hilton in December, marking a significant milestone as the first property of this distinguished category to open in the Greek capital.
Aluma Hotels & Resorts: A New Era of Hospitality in Athens
Inspired by the philosophy of “Hospitality as a Way of Light,” Anise Hotel Athens embodies Aluma’s new era of hospitality. The hotel seamlessly blends authentic Athenian character with contemporary design and personalized service, a core element of the brand’s identity. This launch signifies Athens as the starting point for Aluma Hotels & Resorts’ global hospitality journey, which prioritizes authenticity, design, and immersive guest experiences.
Anise Hotel Athens: The Essence of “Bohemian Chic”
The name Anise draws inspiration from one of Greece’s most iconic spices and aromas. Strategically located on the historic “spice street” of Evripidou, the hotel is nestled in the vibrant and colorful Psyrri neighborhood. Psyrri is a lively area renowned for its traditional shops, aromatic spice markets, bohemian café-bars, and boutique accommodations. Its unique “village vibe” and bustling nightlife make it a favored destination for travelers seeking an authentic and contemporary Athenian experience.
Distinctive Experiences and Facilities Offered
Guests at Anise Hotel Athens are invited to indulge in a complete hospitality experience, supported by a range of premium facilities:
- A restaurant serving creative Mediterranean cuisine, offering a culinary journey through local flavors.
- A stylish bar and rooftop area providing panoramic city views, ideal for relaxation and social gatherings.
- A serene Pool & Spa for moments of ultimate relaxation and wellness.
- A state-of-the-art Wellness Center featuring a fully equipped gym, catering to guests’ fitness needs.
- A dedicated meeting room capable of accommodating professional gatherings of up to 12 people, equipped with modern amenities.
Athens: A Strategic Hub for Global Hospitality
The deliberate choice of Athens as the launchpad for Aluma Hotels & Resorts’ first three properties – Anise Hotel Athens, Adia Aluma Athens, Curio Collection by Hilton, and Skylark Hotel Athens – underscores the city’s rapid ascent as a strategic hub for tourism investment and a benchmark for world-class hospitality. Moshe Ben Hayun, CEO of Aluma Hotels & Resorts, emphasized, “Athens is the ideal starting point for Aluma Hotels & Resorts’ European presence. The Anise Hotel Athens perfectly embodies our philosophy, ‘Hospitality as a Way of Light,’ blending elegance with warmth and the essence of authentic hospitality.”
With all three hotels now fully operational, Aluma Hotels & Resorts is establishing a new foundation for hospitality that harmonizes local character with a global vision. The brand is poised for further expansion across Europe and beyond, with new hotels already planned for Thessaloniki and other international destinations. This presence in Greece highlights the ongoing international tourism shift toward Athens, solidifying its role as a modern hub of hospitality, gastronomy, and culture, and reinforcing its position as a gateway for the development of new global hospitality brands.
Moshe Ben Hayun further added, “We want our guests to feel at home while experiencing the vibrant energy and unique culture of Athens. The Anise Hotel Athens is just the beginning of an exciting journey for Aluma Hotels & Resorts, with more openings planned across Greece and other European cities.”
Source: tornosnews.gr
