Athens, Greece – Anatolia Hospitality, a well-established hotel group with a strong presence in Thessaloniki and Komotini, is making its debut in the Athenian tourism market with a new 5-star hotel under its ONOMA brand. The company announced its plans to transform a renowned office building at 6 Syngrou Avenue into a luxury hotel, with an anticipated opening in early 2027.
Strategic Location and Significant Investment
The chosen location for the new ONOMA Hotel is strategically significant, situated directly opposite the historic Columns of Olympian Zeus and within immediate proximity to Syntagma Square, a central hub in Athens. The building, spanning 2,200 square meters, has been leased by Anatolia Hospitality for a term of 15 years, with an option for an additional 15 years.
The investment for this ambitious project is expected to exceed 3 million euros. The aim is to convert the former office space into a state-of-the-art 5-star hotel featuring 40 rooms, bringing the successful ONOMA brand concept from Thessaloniki to the Greek capital. The ONOMA Hotel in Thessaloniki is known for its personalized smart hotel experience, integrating technology to offer services such as remote check-in/check-out and themed rooms, and boasts high occupancy rates. [onomahotel.com](https://onomahotel.com/el/), [ekdromi.gr](https://www.ekdromi.gr/hotel/4559/5-ONOMA-Hotel-Thessaloniki), [bizness.gr](https://bizness.gr/anoixe-to-5astero-smart-hotel-onoma-sti-thessaloniki/)
Project Timeline and Current Status
Currently, the project is in the licensing phase, awaiting the issuance of the necessary building permits. Construction work is slated to commence in early 2026, with a target completion date of early 2027. This timeline aligns with the broader trend of significant hotel investments in Athens, reflecting the city’s growing appeal as a tourist destination. [parapolitika.gr](https://www.parapolitika.gr/oikonomia/article/1526316/ta-nea-xenodoheiaka-projects-pou-anadiamorfonoun-to-kedro-tis-athinas/)
Anatolia Hospitality’s Portfolio
Anatolia Hospitality currently operates three hotels: the ONOMA Hotel Thessaloniki, Anatolia Hotel Thessaloniki, and Anatolia Hotel Komotini. The expansion into Athens marks a significant step in the company’s growth strategy, leveraging its decades of experience in the hospitality sector. The group, a third-generation hotelier, has a history dating back 90 years, starting with the Hotel Olympos in Komotini. [financialreport.gr](https://www.financialreport.gr/apo-ti-thessaloniki-stin-athina-8-ekat-evro-ependyseis-apo-chrysochoidi-kai-tornivouka-tin-erchomeni-dietia/)
The move to Athens comes at a time when the city is experiencing a rapid development in its tourism sector, with numerous old buildings being revitalized and converted into luxury hotels. This surge in investment highlights Athens’ dynamic potential as a tourist destination, though it also raises questions about the city’s capacity to handle the increasing demand and the need for sustainable development. [parapolitika.gr](https://www.parapolitika.gr/oikonomia/article/1526316/ta-nea-xenodoheiaka-projects-pou-anadiamorfonoun-to-kedro-tis-athinas/)
Broader Investment Landscape in Athens
The new ONOMA Hotel Athens joins a wave of other significant hotel projects in the city center. This includes the Empiria Group’s 5-star boutique hotel at 31 Akadimias Street, a 10 million euro investment set to open in 2027, and another boutique hotel by Valenci Venture 5 at 23 Voukourestiou Street. Additionally, ASSOCIATES SPV 1 SA is developing a new 5-star hotel next to the Academias Hotel, Autograph Collection. [parapolitika.gr](https://www.parapolitika.gr/oikonomia/article/1526316/ta-nea-xenodoheiaka-projects-pou-anadiamorfonoun-to-kedro-tis-athinas/)
Other notable projects include the conversion of the historic “Byron” hotel building at 38 Aiolou & 1 Ag. Eirinis into a modern unit by ARDH IKE, and another hotel with a restaurant at 81 Aiolou Street by AIOLOU 81 IKE. The e-EFKA is also holding tenders for the long-term lease of a three-story building at 16 Praxitelous for conversion into a hotel or tourist accommodation, and a complex of two preserved buildings at 6 Vouli Street. [parapolitika.gr](https://www.parapolitika.gr/oikonomia/article/1526316/ta-nea-xenodoheiaka-projects-pou-anadiamorfonoun-to-kedro-tis-athinas/)
These developments underscore the robust interest in Athens’ hospitality sector, which is expected to attract 10 million tourists in 2025. While this growth brings economic benefits and job creation, it also necessitates careful management of public infrastructure to ensure sustainable development. [financialreport.gr](https://www.financialreport.gr/apo-ti-thessaloniki-stin-athina-8-ekat-evro-ependyseis-apo-chrysochoidi-kai-tornivouka-tin-erchomeni-dietia/)
Source: Bizness.gr, Parapolitika.gr, FinancialReport.gr, OnomaHotel.com, Ekdromi.gr
