Athens, October 30 – Trident Cars S.A., the exclusive representative of Maserati in Greece and the oldest dealership in the world with 36 years of history, officially opened a new Maserati showroom in Kifissia. The facility was designed according to the latest official guidelines of the Italian brand.
Impressive Collection Spanning Maserati’s Heritage
The new showroom featured an impressive collection of models that showcased the timeless evolution and DNA of Maserati. The display ranged from historic automobiles such as the Bora and 3200 GT, to the Quattroporte Royale and GTS, an impressive MC20, the GranTurismo Sport, and the electric GranTurismo Folgore, as well as the SUV Grecale in both Modena and Folgore editions.
The carefully curated selection highlighted Maserati’s path from its legendary past to its electrified future, underscoring the brand’s commitment to Italian craftsmanship and performance excellence.
High-Profile Inauguration Ceremony
The inauguration drew several distinguished guests. The ceremony was officially opened by Paolo Cuculi, Ambassador of Italy to Greece, Luca Parasacco, Head of Maserati in Europe, and Anastasios Nikolaou Trounis, President of Trident Cars.
Among the official guests were Anastasios Dimitrios Karagas, Director of the General Staff of the Navy, General Dimitrios Galios, Chief of the Hellenic Air Force General Staff, and Vasileios Apostolicas, Mayor of Kifissia.
Maserati Leadership Travels from Modena
From Maserati’s headquarters in Modena, Italy, senior executives traveled to Athens to honor Trident Cars and its loyal long-term partner, Giorgos Beberakis. Maserati executives Saverio Campiglia and Marco Spadaro joined Luca Parasacco for the special occasion.
“This is a significant milestone for Maserati in Greece,” said Luca Parasacco in his address. “The opening of this showroom represents our continued commitment to the Greek market and our confidence in the partnership with Trident Cars.”
Strategic Location in Kifissia
The choice of Kifissia for the new showroom is strategically significant. The upscale northern Athens suburb is known for its affluent residents and has long been a hub for luxury automotive brands. The new facility offers an elegant environment that reflects Maserati’s premium positioning in the automotive market.
The showroom features state-of-the-art facilities designed to give customers an immersive brand experience, from personalized consultations to detailed vehicle configurations using the latest digital tools.
Opening a New Chapter for Maserati in Greece
With the inauguration of the new showroom, Maserati in Greece opens a new chapter, reaffirming its ongoing commitment to Italian quality and philosophy. The investment demonstrates the brand’s confidence in the Greek luxury automotive market and its dedication to providing exceptional customer service.
Trident Cars S.A., with its 36-year history as the world’s oldest Maserati dealership, brings unmatched expertise and passion to representing the iconic Italian brand. The company has built a reputation for excellence in sales, service, and customer care over its decades of operation.
Electrification and Future Models
The presence of electric models such as the GranTurismo Folgore and Grecale Folgore at the inauguration highlights Maserati’s commitment to electrification. The brand is evolving its entire lineup to include electric and hybrid options while maintaining the performance and luxury characteristics that have defined Maserati for more than a century.
The new showroom will serve as a hub for introducing Greek customers to Maserati’s evolving product range, combining traditional Italian automotive artistry with cutting-edge electric vehicle technology.
Strengthening Italian-Greek Relations
The presence of the Italian Ambassador at the inauguration ceremony underscored the cultural and economic ties between Italy and Greece. Luxury automotive brands like Maserati act as ambassadors of Italian design, engineering, and manufacturing excellence in international markets.
The event brought together representatives from the diplomatic community, military leadership, local government, and automotive industry, showing the broad significance of this investment in the Greek market.
The new Maserati showroom in Kifissia represents more than just a retail space – it stands as a testament to the enduring appeal of Italian automotive excellence and the strong partnership between Maserati and the Greek market through Trident Cars S.A.
Source: https://www.4troxoi.gr/epikairotita/ellada/maserati-athens-showroom/
