In an exclusive interview published yesterday evening, CEO Robeson Reeves confirmed the newly merged Bally’s International Interactive-Intralot group will keep its listing on the Athens Stock Exchange and make Athens its strategic base. The announcement, made through To Vima, puts the Greek capital at the center of the company’s global expansion and highlights the growing importance of Greece in technology and innovation.
How will the merger impact Athens’ economy?
Reeves emphasized that operations in Greece will expand to support both local and international activities. In the interview, he stated the group plans to invest in its workforce, digital infrastructure, and systems, with the goal of creating high-quality jobs and working more closely with local institutions. For residents and the business community, having a large, technology-focused gaming and lottery group in the city is expected to create steady demand for skilled professionals and a stronger local environment for innovation.
What will residents and businesses gain?
- Growth of technology, data, and product teams based in Athens;
- Closer partnerships with universities and local institutions to build skills;
- Improved digital infrastructure to support operations in regulated markets;
- New opportunities in responsible gaming, analytics, and platform development.
The scale of the deal – and performance targets
The merger, valued at around €2.7 billion, combines Bally’s international gaming operations with Intralot’s expertise in lottery platforms and systems. Reeves shared the company’s goals for the 2025 fiscal year, which include annual revenue of over €1 billion and an EBITDA margin near 40%. The medium-term outlook projects high single-digit revenue growth with adjusted EBITDA margins between 35% and 40%, helped by cost savings and cross-selling. He also mentioned a €420 million capital increase that attracted strong international interest while retaining significant Greek participation.
Where will growth come from?
Reeves detailed three core areas for growth: the vertical integration of gaming and lottery technology; disciplined, selective acquisitions to increase scale and capabilities, especially in Europe and the UK; and ongoing innovation powered by data analytics. The company’s Vitruvian platform is designed to provide personalized, responsible entertainment in regulated markets worldwide, with opportunities in North America and across Europe.
Why is Athens the strategic base?
The CEO highlighted the city’s highly skilled, multilingual workforce and excellent connectivity with its other global offices. Athens, he noted, provides a cost-effective, collaborative setting that is ideal for expanding the company’s technological and operational capabilities. Keeping the listing on the Athens Stock Exchange also builds stronger ties with Greek investors and boosts the exchange’s reputation, aligning the company’s growth with Greece’s overall economic progress.
Who is involved in the merger?
The unified group combines Bally’s International Interactive and Intralot, merging gaming operations with lottery technology on a single, integrated platform. Reeves explained this is part of a long-term, sustainable growth strategy focused on a clear commitment to responsible gaming and transparency in its partnerships with the public sector.
What happens next?
The interview suggests a continued expansion of activities in Greece, including hiring and R&D investment, although specific numbers or timelines were not provided in the source article. Local stakeholders in Athens will be keeping an eye out for new recruitment announcements and partnership initiatives as the group moves forward with its integration and growth plans.
Source: https://www.tovima.com/finance/robeson-reeves-athens-will-be-our-strategic-base-for-the-future/
